Open to advisors and individually owned agencies in all 50 States! Entries for 2026 will be open in February 2026.
Each year, the TravelAge West Trendsetter Awards recognize travel advisors and travel agencies who make an impact on the industry and the community. Two finalists in each category are invited to and honored at the WAVE Awards as guests of their sponsor.
Entries
are reviewed and voted on by the sponsors and editorial staff of TravelAge West. Furthermore, suppliers who sponsor the Trendsetter Awards do so not just for publicity - they support the travel agent community and wish to honor those who are making
significant strides in the industry.
There are five categories to enter (you can enter more than one):
1. Best Use of Social Media
2. Upward Bound, Rock Star Advisor Under 40
3. Best Targeted Marketing Idea
4. Best Group Booking Effort
5. Saving the Day
2025 Sponsors: Sandals Resorts, Hyatt's Inclusive Collection, Princess Cruises, Globus Family of Brands and Travel Insured
2025 TRENDSETTER AWARDS RECIPIENTS
Upward
Bound, Rock Star Advisor Under 40 (Sponsor: Hyatt's Inclusive Collection)
Winner:
Sam Johnson
Prescription Travel
Runner-Up:
Mallory Wheeler
Kingdom Luxe Travel
Best Use of Social Media (Sponsor: Sandals Resorts)
Winner:
Katie Brown
Travelmation
Runner-Up:
Jamie Rumph
Love
of the Magic Vacations
Best
Targeted Marketing Idea (Sponsor: Princess Cruises)
Winner:
Jennifer Buck
Love Travel Collection
Runner-Up:
Beci Mahnken
MEI-TRAVEL
Best
Group Booking Effort (Sponsor: Globus Family of Brands)
Winner:
Lisa McCarl
McCarl Travel
Runner-Up:
Kaitlyn Metzler / Kelly
Kirk / Aurora Brick
Travelmation
Saving the Day (Sponsor: Travel Insured International)
Winner:
Jackie
Waechter
Blissful
Vacations
Runner-Up:
Autumn
Trussell-Murray
Abundant
Travel - Dream Vacations
